“I was sent a commercial proposal in a mind map format from a startup”, said Helen to one of her colleagues, in charge of strategic partnership at Corporation Ltd. “Do you think this is serious business ?”
Even if clichés, these 2 cases show that contact points between the corporate and startups worlds are constantly multiplying and will soon be amplified by the coming “digital transformation” tsunami. The 2 worlds attract each other like magnets, and there is definitely value in this collision. Get ready for impact !
We should as well leave the generation gap apart for a time, this topic can not be reduced to a “T-shirt – suit” debate, the main challenges are definitely elsewhere.
- It took more than a year for a corp to share its client file with a startup in the frame of a joint-venture. Lack of agility or good risk management?
- It took weeks for a startup to be referenced by a corporate procurement process for a simple 10 000 dollars contract. What is at stake ? Time to market or compliance ?
- Frictions on commitment appeared inside a shared team – 50% startup, 50% corp – after 6 months on a common project. Entrepreneurial spirit or career management focus?
On the other hand, there are plenty of success stories where one world has benefited from the other : a financially stable corporation backed up a startup that ran out of treasury, disruptive business models brought by startups have been implemented into companies business units, employees from large companies – a tremendous source of expertise and knowledge – were solicited to push ideas into projects then into startups.